About
Shawn Keding
Shawn Keding is the founder and CEO of SayDoo, an AI console that runs trade businesses on their own data. He lives in Wilmington, North Carolina.
The short version
He started in marketing and creative, took on product at Connected Investors, and helped turn a struggling startup into a $100 million acquisition. He built some of the first AI apps, wrote How to Talk to the Future, and consulted business leaders on AI, from First American to Gary Keller. In 2026 he co-founded SayDoo with Johnathan Westbrook, building it inside a working roofing company.
Quick facts
- Role
- Founder and CEO, SayDoo
- Based in
- Wilmington, North Carolina
- Known for
- AI software for the trades, product and marketing turnarounds, creative direction
- Books
- How to Talk to the Future (series)
- Writing
- Essays on AI, trust and the trades
- Photography
- shawnkeding.com/photo
- Contact
- keding.shawn@gmail.com ยท LinkedIn
Work
- 2026 to nowSayDoo, founder and CEOAn AI console for trade businesses. Each company owns its console, its automations and its data.
- 2023 to 2026AI builder and consultantBuilt more than 50 AI-driven apps and websites as the developer. Consulted leaders on AI, from First American to Gary Keller. Wrote and directed a Super Bowl commercial that combined real actors with AI.
- 2017 to 2023Connected Investors, marketing and productLed marketing, creative and product for a real estate investor platform, through a turnaround to a $100 million acquisition.
- 2014 to 2017Keller Williams Realty, director of lead generationRan lead generation and agent training.
Questions people ask
Who is Shawn Keding?
Shawn Keding is the founder and CEO of SayDoo, an AI console for trade businesses. He led marketing and product at Connected Investors, built some of the first AI apps, and wrote the How to Talk to the Future books. He lives in Wilmington, North Carolina.
What is SayDoo?
SayDoo is an AI console that runs a trade business on its own data. Roofers, HVAC companies, plumbers, electricians and landscapers say what they need and the work gets done. The company owns its console and its data. Shawn Keding co-founded it with Johnathan Westbrook, and it was built inside a working roofing company.
What did Shawn Keding do at Connected Investors?
He ran marketing and creative, then product, at Connected Investors, a platform for real estate investors, from 2017 to 2023. He led the turnaround of a struggling startup, and the company was acquired for $100 million.
What has Shawn Keding written?
He wrote How to Talk to the Future, a book series about working with AI, and writes essays on AI, trust and the future of the trades at shawnkeding.com/writing.
How do I contact Shawn Keding?
Email keding.shawn@gmail.com, or connect on LinkedIn.