Fifteen years building revenue, products, and the teams behind them. I started in enterprise sales as an intern and helped grow the business to $250M. I took a struggling SaaS up 20x in 24 months while leading 24 people. I was writing books on AI and shipping it for clients early, and I build AI products myself now. My best work sits where strategy, product, and creative meet.
Started as an intern and rebuilt the model: from refurbished devices to long-term contracts with major school districts and health systems.
Took marketing and product at a struggling SaaS and grew weekly recurring revenue from $20K to $400K in 24 months, leading ~24 people.
I had my AI agent reach out on my behalf and explain what I build. It opened a sit-down with the founder of one of the largest real estate companies in the world.
I wrote and directed a Super Bowl commercial built with AI and real actors.
Among the first to write books on AI and sell custom GPTs to businesses, while the category was still forming.
Photon, Content Tractor, and Axis One: products I designed, built, and shipped myself, all live and in use.
Software & AI. I design, build, and ship AI products end to end, on my own. Three of them are live and in use right now.
Runs a photographer’s entire post-production pipeline in one console: cull, edit, tag, and deliver a full shoot. The hard part is judgment, not batch actions, and it holds up across real work.
Visit live ↗Turns a single brief into a full set of on-brand content. Built to ship hundreds of pieces a month while holding one consistent voice across every one.
A paid digital product I took from idea to revenue alone: positioning, course, funnel, and checkout, designed and built end to end.
Visit live ↗Alongside these, I build custom AI agents, LLM applications, and workflow automation for specific problems. Fifteen-plus live properties shipped in the past year.
I decide what a brand looks like, sounds like, and stands for, then stay in the room until it ships. Useful for building from zero or fixing what stopped working.
Logo, type, color, voice. One system, built to hold up everywhere your customer sees you.
The one sentence you lead with, pressure-tested, with copy your team can ship without a rewrite.
Photo, film, type, motion, web. One standard across every surface so the team stops guessing.
When to release, when to stay quiet, when to pivot. Knowing which brands caught the wave and which arrived late.
I lead go-to-market end to end: positioning, pricing, launch, and the team that runs it. You bring the hard problem, a stuck launch or a number that won’t move, and we work it until it’s solved.
"Strategy decides what is worth doing. Taste decides whether anyone believes it. Most teams have one. I bring both."
I write and direct. Commercials, founder stories, launch spots. I directed a Super Bowl commercial made with AI and real actors, and I write and direct the video behind the campaigns I run. It is the same instinct that moves a product: decide what a person should feel, and earn it.
I was among the first to write about AI for a business audience, and to build and sell custom GPTs to companies. How to Talk to the Future is what I learned doing it: how to read a new technology early, decide what is worth building, and ship before the consensus arrives.
A hobby, and the one that keeps the eye sharp for everything else. Portraits and personal work, studio or location.
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